Before the end of a bodybuilding event any athlete will learn the costs of doing a competition. The registration, organization and cross-over fee, as well as, drug screenings(if applicable) are only a fraction of the cost which doesn't include food,shoes, posing suits, supplements and other supplemental enhancement items to lead to an enormous bill. For athletes one way to alleviate some of the costs is to earn a sponsorship but in many cases the athlete is not sure where to turn. For that matter, many are not really sure how to approach the subject or the best way to present themselves. One of the best ways to make a lasting impression is to have well written letter to present to your future sponsor. If you're not sure how to write the letter or what to include take a look at these tips to create a solid sponsorship request letter.
Start with the basics
Just like any other well written business letter begin with the very basics such as your first and last name, most updated e-mail address, address and telephone number. Even if this "sponsor" knows you it's important he has the correct contacts for you. Something as simple as a missing number from your phone number or e-mail could mean you miss out on a sponsorship because he can't get in touch with you.
Expecting a sponsor to absorb the entire cost of your competition is most like not going to happen but it's important to list all of your needs. Your specific needs should include things like tanning, hair and nails for the week of the competition, food, supplements, travel expenses, registration fees and any thing that may cause you to incur a bill. These items may seem far fetched but you'll never know what a sponsor will provide you with until you ask.
What are your long term goals? Is it to compete in one bodybuilding competition for the year or do you plan to do several shows in a season? Do you have the potential to turn pro? Are you trying to become a fitness model? All of these should be included under your goals, as well as, a plan of action to reach your goals since your sponsor will be interested in what you're capable of doing on your own.
Have a section that has your past competitions listed. But, you're worried because you didn't place in your first show or because you placed last? That's okay. When it comes to a sponsorship it comes down to improvement.
If you're track record shows that you've been steadily improving the future sponsor has a way to see you've been working hard to attain your goals.
Attach photos of your best competition pictures to your letter. If you have only done one show and did not place give a copy of your before and after photo. These photos usually show a tremendous amount of change in your physique and the would-be sponsor will have a testament of how hard you've worked to get into shape for your competition.
Show Your Gratitude
Show your gratitude with a nice closing statement. You don't have to drool or be a brown-noser but this person has taken time out of his day to accomodate your letter, contact you or agreed to meet you. Saying "thank you" is the least you can do.
Lisa M. White
Copyright ©2011 CPT Lisa M. White™. All rights reserved.